Portfolio

• Award Nominated

Project 01: Owning My Crown

Intergrated Marketing Campaign

Raising awareness about PrEP in Toronto’s diverse queer community is crucial for reducing HIV transmission, improving healthcare access, combating stigma, and positively impacting public health. By educating individuals about the benefits of PrEP, we empower them to protect themselves and their partners, leading to a significant reduction in new HIV infections.Improving healthcare access involves informing the community about PrEP availability, encouraging discussions with healthcare providers, and ensuring equitable access to medications and services.

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Project 02: NutriAnalytics

NutriAnalytics is a comprehensive platform designed to analyze tissue sample tests conducted in the lab. Through this platform, growers can access detailed reports, graphs, and product recommendations based on the test results. This valuable information enables growers to monitor their field’s nutrition levels on a weekly basis, empowering them to make informed decisions about crop management. With NutriAnalytics, growers have a powerful tool at their disposal to optimize their farming practices and ensure optimal nutrient levels for their crops. By providing actionable insights, NutriAnalytics supports growers in achieving higher yields and overall crop success

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Project 03: Body + Soul Fitness

During my time at Body+Soul Fitness, I helped establish brand guidelines and led the migration of our website from Squarespace to WordPress. I collaborated closely with the Marketing Coordinator on social media and blog posts, ensuring they reflected our brand’s vision. Additionally, I worked with the President and Full Stack Developer on a Fitness Tracker project, contributing insights and support. Together, we enhanced the brand’s identity and digital presence.

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Project 04: What The PAC?

NutriAg aimed to promote their technology in an engaging manner, combining fun with education for their audience. Their goal was to capture attention and create a memorable experience through creative marketing strategies. By infusing humor and relatability into their campaigns, NutriAg sought to build a stronger connection with their target market. They involved their sales representatives in the campaign to add a personal touch and enhance engagement with growers and distributors. Overall, NutriAg’s approach focused on making technology promotion both enjoyable and informative for their audience.

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About Me:

I was born and raised in Qatar and am of Pakistani ethnicity. In the fall of 2015, I made the move to Toronto, where I pursued and successfully attained an Advanced Diploma in Graphic Design three years later. Following my education, I ventured into various industries, honing my skills in adapting to different brand styles and marketing goals.

From 2022 onward, my life has taken a positive turn. I secured my dream job and also gained an LGBTQ+ owned company as a client. Balancing these two roles taught me valuable lessons in organization, commitment, and prioritization. Moreover, I discovered my innate creativity extends beyond visual design, further enriching my professional journey.